Brother Francis Law from The Ohio State University was recently mentioned in Forbes Magazine after launching his Taobao store, jinfeibao.taobao.com, which sells a personal air filtration device worn in the nostrils. Check out the article here: http://www.forbes.com/sites/russellflannery/2013/03/25/11-tips-for-success-for-startups-looking-to-sell-on-chinas-taobao/